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Invisible Influence - Jonah Berger [AhLaN]

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name:Invisible Influence - Jonah Berger [AhLaN]
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Invisible Influence - Jonah Berger [AhLaN]




The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.


©2016 Jonah Berger (P)2016 Simon & Schuster

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类别:Books
语言:English  English
总大小:192.46 MB
哈希信息:AE7697AFEBE1C7191E1A1E6A1E4697CE2076ADFA
增加:Thomaskhan Verified Uploader
加入的日期:2021-12-27 13:19:44
洪流地位:Torrent Verified by Prom3th3uS Super AdministratorMovie PirateVIP on 27th December, 2021


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